The internet gives us endless opportunities to connect. Whether your a business, a brand, or just someone with something important to say, social media gives you the perfect platform. But it’s also a platform for everyone else. So, how can you stand out from the pack, and grow your reach? The Straw Boss Comb Collective Instagram page recently celebrated it’s 7000th follower. We have amassed 2.6k on Pinterest, 2k on Twitter, and over 1k on our Facebook Fan Page. So, how did we do it?
Every account started with no followers. If you are starting from scratch, know going into it that growth is a slow, uphill battle. It seems harder to convince people to click the Follow button when your follower count is low – but remain persistent. A dormant account wins no friends. Our first tip is not to get discouraged.
Your posts and content on social media need to be of high quality. We don’t all have access to a professional photographer and studio, but avoid sharing photos with poor resolution, ones that have cluttered or messy backgrounds or that are irrelevant to your brand. It is better to go a day without posting than having to put a less-than-stellar foot forward on occasion.
Turn visitors into followers, and followers into fans. Be reliable, and share consistently. Set a schedule, and stick to it. The most memorable companies are the ones you don’t even have to remember – it’s as simple as hearing from them every day.
Though you ultimately want people to buy – whether it’s buy your product, your service, or buy you – think of something that you can give away. How are you useful? On our social media, we like to share. We share and spotlight people we like, businesses we admire, even recipes we enjoy (so long as they are on-brand). This puts us on good terms with influencers in our industry and also directs our followers to new and exciting content they may not have found otherwise. And best of all, it costs nothing to share.
Listen More Than You Talk
Who knew the number one rule to good conversation translated into the online world? This is the key to growing your profile, and if you take anything away from this guide, let it be this. Be a social butterfly. Support the profiles you follow, and seek out new content to interact with. Find your potential fans, and become fans of theirs. Search relevant hashtags, locations, and the followers of your influencers. Like photos, leave comments, be thoughtful. The majority of our Instagram followers came from simply liking a photo or leaving a short note of praise.
Make an intricate web of your online presence. If your Blog Readers aren’t your Facebook fans, and your Twitter Followers aren’t reading your Blog – you are missing opportunity. Share your content far and wide, and make your accounts accessible. Use apps, widgets, and even text links to direct your followers to every corner of your online self.
Create Your Voice, and Stick to It
We’ve mentioned being ‘on-brand‘ several times in this post. Know what on-brand is to you, before you even create your first post. What is your color scheme? What are your Instagram filters? Who is your audience? What are the words and phrases you use? What hashtags are relevant to you? What other accounts are your fans following? Your brand should be reflected not only in your content, but also in your comments. Even your thank-yous should ooze brand personality. For instance, Straw Boss is a brand with a vintage vibe with a strong sense of male comradeship. We try to interject words like ‘Swell‘, ‘Dapper‘ , and ‘Gentlemen‘ into our posts and comments. We use the ‘fist bump’ hashtag when interacting with our followers. We avoid using heart emojis, or too many exclamation marks – though they may fit perfectly for another brand.
Establish yours, and stick to it.
Don’t be desperate. Be consistent, but don’t be annoying. Avoid the urge to be demanding. Use call to actions, but remain polite, and use upbeat language. After all, you’ve read this far because you wanted to grow your fan base organically. If you want to grow it fast, buy targeted ads. But- even after you’ve amassed your fanbase, you have to know how to keep them; engaged, interested, and loyal.